01
MEET PEGGY WONG
—
BEEN DESCRIBED AS A CRAZY TALENTED WOMAN, DESIGN GENIUS and THE ULTIMATE CREATIVE DYNAMO
=
designer
photographer
traveler
=
Through design, typography and photography, Peggy Wong weaves a tapestry of a well-traveled life, artfully lived.
Current position
Senior director of brand photography
crate & barrel
•
An award-winning designer and former Deputy Art Director at Martha Stewart, Peggy Wong is the force behind her multi-disciplined design and photography studio. Over two decades of experience with some of the world’s most recognized brands, Peggy has traversed the nuances of typography and art direction with fluency.
With every project she takes on, Peggy brings a highly refined sensibility with the credentials to back it up. A graduate of Rochester Institute of Technology (with the Chair’s Award for Excellence in Graphic Design), she was also a faculty member at the Art Institute of California where she taught typography and graphic design. Photography is a natural extension of her already accomplished repertoire — a world traveler since the age of eight, Peggy is now a published travel, lifestyle and aviation photographer in Chicago.
Peggy launched her stationery line, bluepoolroad in 2009 and started collaborating with Crane & Co. and Paperless Post soon after. A hand-tufted rug collection, as well as a series of marble tiles lithographed with her travel photography, were added to punctuate the brand’s creative offerings. Her bluepoolroad social stationery line is now available exclusively at Paperless Post, via their Designer collections.
Over the past two decades, Peggy has amassed a long list of notable clients in both design and photography fields including Bath & Body Works, Bon Appétit Magazine, Cathay Pacific Airways, Citizens of Humanity, McCann Erickson, Pottery Barn, Victoria’s Secret Beauty, Wayfare Magazine, Williams Sonoma and more. Her work has also been featured in publications such as Architectural Digest, Belle, Cereal Magazine, Communication Arts, Condé Nast Traveler, Food & Wine, Kinfolk, Print and Vogue Living Australia, to name just a few.
flattering
press AND quotes
=
We’ve long been Peggy Wong fans. her design perspective is just so crisp and cool.
•
one kings lane
If her stunning travel photography is any indication, Peggy only selects the most beautiful places to go. We just wish she’d pack us along in her travel bag.
Q+A ON mark & graham
Escape with Wayfare Magazine’s Creative Director, Peggy Wong
Peggy is an accomplished woman whose versatility has earned her respect in a number of creative fields.
everything Peggy touches turns to absolute design gold.
•
DESIGN*SPONGE
Wong’s work is about more than simply taking a photograph. It’s designed to evoke an emotion from the viewer. There is a kind of personal preciousness to each image.
•
a magazine
q+A
get to know
PW
FAVORITE TRAVEL MEMORY
Overnight train ride from Budapest to Venice. Looking out the window with the moonlight casting its glow over miles of lush fields and countless castles. It was magical.
ALTER EGO
Chef.
LITTLE-KNOWN FACT
I used to live in Puerto Rico when I was young.
PRIZED POSSESSION
An original Alexander Calder lithograph that I discovered at an antique store in upstate New York, buried in a sea of nondescript framed pieces.
GUILTY PLEASURE
Fried chicken.
PW
by the NUMBERs
=
COUNTRIES TRAVELED
27
places LIVED
10
avid hiker since
4
a traveler’s wit
by yours truly
☛ portrait by Pei Ketron
ON
chasing dreams
PW
•
I knew I wanted to be a graphic designer when I was fourteen. I was already in love with typography then, it was innate at that point. I began shooting at sixteen, so photography wasn’t really that far behind. I told myself that I needed to go to New York, and I did. I was pretty determined. It’s true when they say ‘love what you do.’ It shows in the work—through and through. Passion first, career second. That passion is everything.
Peggy Wong
02
SELECTED CLIENTS
—
Peggy’s long list of notable clients across both design and photography fields is a direct reflection of her strong, artful design aesthetic
I’ve been fortunate in my professional life to work with a number of highly creative people—but Peggy Wong is without a doubt, one of the most creative. She sees beauty everywhere—even in the most mundane situations—and her ability to translate her vision through her photography and design is unparalleled. She is decisive and focused, and an exceptional communicator and editor. Regardless of the project, Peggy brings a unique perspective.
Andrea Stanford, Brand Marketing Advisor and Design Editor
Design and Photography Clients:
BATH & BODY WORKS
BON APPÉTIT MAGAZINE
CATHAY PACIFIC AIRWAYS
CEREAL MAGAZINE
CITIZENS OF HUMANITY
CLÉ
CONDÉ NAST TRAVELER
CRANE & CO.
CUYANA
EVERLANE
FLINT + KENT
FOOD & WINE
HOTEL LAUTNER
KINFOLK
LEIGH BEISCH PHOTOGRAPHY
MATT CONSTRUCTION
MCCANN ERICKSON
NANCY NEWBERG JEWELRY
PAPERLESS POST
POTTERY BARN
PURE PLANT SPA & HOME
qantas magazine
SKIRBALL CULTURAL CENTER
TOURISM AUSTRALIA
VICTORIA’S SECRET BEAUTY
VSCO
WAYFARE MAGAZINE
WILLIAMS SONOMA
Social Media Collaborations:
chase
CONDÉ NAST TRAVELER
CUYANA
EVERLANE
FLOR
HAWAII TOURISM BOARD
HUNTERS ALLEY
MARK and GRAHAM
MARTHA STEWART LIVING
ONE KINGS LANE
RABLABS
VSCO
=
TRAVELER on the go
=
11.1K LIKES
INSTAGRAM TAKEOVER: CONDÉ NAST TRAVELER
One of Peggy’s Instagram takeover photos for Condé Nast Traveler, taken on location in Honolulu.
work + play
Cuyana Travel Campaign
Another of Peggy’s social media collaborations – this time while on her personal travels – styling and photography of the Oversized Carryall Tote for Cuyana.