PEGGY WONG STUDIO
An award-winning design and photography studio based in San Francisco.

the world of pw

Pinning down exactly what all Peggy Wong does is a bit like trying to catch a cloud, as the song goes. Photography, art direction, graphic design — the common thread is her sophisticated eye, keen sense of style and refined taste for everything. 

 

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MEET PEGGY WONG

BEEN DESCRIBED AS A CRAZY TALENTED WOMAN, DESIGN GENIUS and THE ULTIMATE CREATIVE DYNAMO

 
 

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designer

photographer

traveler

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Through design, typography and photography, Peggy Wong weaves a tapestry of a well-traveled life, artfully lived.


An award-winning designer and former Deputy Art Director at Martha Stewart, Peggy Wong is the force behind her multi-disciplined design and photography studio. Over two decades of experience with some of the world’s most recognized brands, Peggy has traversed the nuances of typography and art direction with fluency.

With every project she takes on, Peggy brings a highly refined sensibility with the credentials to back it up. A graduate of Rochester Institute of Technology (with the Chair’s Award for Excellence in Graphic Design), she was also a faculty member at the Art Institute of California where she taught typography and graphic design. Photography is a natural extension of her already accomplished repertoire — a world traveler since the age of eight, Peggy is now a published travel, lifestyle and aviation photographer in San Francisco.

Peggy launched her stationery line, bluepoolroad in 2009 and started collaborating with Crane & Co. and Paperless Post soon after. A hand-tufted rug collection, as well as a series of marble tiles lithographed with her travel photography, were added to punctuate the brand’s creative offerings. Her bluepoolroad social stationery line is now available exclusively at Paperless Post, via their Designers collection.

Over the past two decades, Peggy has amassed a long list of notable clients in both design and photography fields including Bath & Body Works, Bon Appétit Magazine, Cathay Pacific Airways, Citizens of Humanity, McCann Erickson, Pottery Barn, Victorias Secret Beauty, Wayfare Magazine, Williams Sonoma and more. Her work has also been featured in publications such as Belle, Cereal Magazine, Communication Arts, Condé Nast Traveler, Food & Wine, Kinfolk, Print and Vogue Living Australia, to name just a few.


 

flattering

press AND quotes

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hot off the press

dossier in c home magazine

the c list: peggy wong

read the article


We’ve long been Peggy Wong fans. her design perspective is just so crisp and cool.

one kings lane


If her stunning travel photography is any indication, Peggy only selects the most beautiful places to go. We just wish she’d pack us along in her travel bag.

Q+A ON mark & graham

Escape with Wayfare Magazine’s Creative Director, Peggy Wong

more on Mark & Graham


Peggy is an accomplished woman whose versatility has earned her respect in a number of creative fields.

interview on vsco

A SOPHISTICATED EYE: PROFILE ON PEGGY WONG

more on VSCO


everything Peggy touches turns to absolute design gold.

DESIGN*SPONGE


profile in click magazine

Modern Art: The Breathtaking Eye of Artist Peggy Wong

read the article


Wong’s work is about more than simply taking a photograph. It’s designed to evoke an emotion from the viewer. There is a kind of personal preciousness to each image.

a magazine


profile in c magazine

c home: taking note on paper designer peggy wong

read the article

q+A

get to know

PW

FAVORITE TRAVEL MEMORY

Overnight train ride from Budapest to Venice. Looking out the window with the moonlight casting its glow over miles of lush fields and countless castles. It was magical.

ALTER EGO

Chef.

LITTLE-KNOWN FACT

I used to live in Puerto Rico when I was young.

PRIZED POSSESSION

An original Alexander Calder lithograph that I discovered at an antique store in upstate New York, buried in a sea of nondescript framed pieces.

GUILTY PLEASURE

Fried chicken.

PW

by the NUMBERs

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COUNTRIES TRAVELED

23

places LIVED

9

avid hiker since

4

a traveler’s wit

by yours truly


☛  portrait by Pei Ketron

 

 

ON

chasing dreams

PW

I knew I wanted to be a graphic designer when I was fourteen. I was already in love with typography then, it was innate at that point. I began shooting at sixteen, so photography wasn’t really that far behind. I told myself that I needed to go to New York, and I did. I was pretty determined. It’s true when they say ‘love what you do.’ It shows in the work—through and through. Passion first, career second. That passion is everything.
Peggy Wong

 

 

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SELECTED CLIENTS

Peggy’s long list of notable clients across both design and photography fields is a direct reflection of her strong, artful design aesthetic

 
 

I’ve been fortunate in my professional life to work with a number of highly creative people—but Peggy Wong is without a doubt, one of the most creative. She sees beauty everywhere—even in the most mundane situations—and her ability to translate her vision through her photography and design is unparalleled. She is decisive and focused, and an exceptional communicator and editor. Regardless of the project, Peggy brings a unique perspective.
Andrea Stanford, Brand Marketing Advisor and Design Editor


Design and Photography Clients:

BATH & BODY WORKS

BON APPÉTIT MAGAZINE

CATHAY PACIFIC AIRWAYS

CEREAL MAGAZINE

CITIZENS OF HUMANITY

CLÉ

CONDÉ NAST TRAVELER

CRANE & CO.

CUYANA

EVERLANE

FLINT + KENT

FOOD & WINE

HOTEL LAUTNER

KINFOLK

LEIGH BEISCH PHOTOGRAPHY

MATT CONSTRUCTION

MCCANN ERICKSON

NANCY NEWBERG JEWELRY

PAPERLESS POST

POTTERY BARN

PURE PLANT SPA & HOME

qantas magazine

SKIRBALL CULTURAL CENTER

TOURISM AUSTRALIA

VICTORIA’S SECRET BEAUTY

VSCO

WAYFARE MAGAZINE

WILLIAMS SONOMA

Social Media Collaborations:

chase

CONDÉ NAST TRAVELER

CUYANA

EVERLANE

FLOR

HAWAII TOURISM BOARD

HUNTERS ALLEY

MARK and GRAHAM

MARTHA STEWART LIVING

ONE KINGS LANE

RABLABS

VSCO


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TRAVELER on the go

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11.1K LIKES

INSTAGRAM TAKEOVER: CONDÉ NAST TRAVELER

One of Peggy’s Instagram takeover photos for Condé Nast Traveler, taken on location in Honolulu.


work + play

Cuyana Travel Campaign

Another of Peggy’s social media collaborations – this time while on her personal travels – styling and photography of the Oversized Carryall Tote for Cuyana.