PEGGY WONG STUDIO
An award-winning design and photography studio based in San Francisco.

that first impression

A memorable brand should have that quintessential you-had-me-at-hello feeling. Design and photography should effortlessly entwine into a unique voice that communicates emotively at first sight. Through her trio of core creative talents, Peggy crafts and refines brands with her expertise in design, photography and art direction.

 

01

PURE PLANT SPA

A PLANT-DERIVED BRAND OF BATH AND BEAUTY PRODUCTS

 
 

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AWARD-WINNING PACKAGING DESIGN

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Pure Plant Spa is predicated on the belief that Ingredients Matter™. Their line of luxurious skin care products is made with all natural ingredients and pure essential oils.

Formulated without petrochemicals, artificial fragrances or parabens, the concept of healthy food for your skin became the cornerstone of the brand design. Honoring founder Tina Roccas passion for promoting health and beauty, organic shapes and colors of nature are utilized to convey wellness living in both brand design and brand photography.


DESIGN SERVICES

Brand Identity
Logo
Packaging
Website
Stationery System
Print Collateral
Signage

PHOTO SERVICES

Brand Photography
Art Direction
Prop Styling

Peggy is incredibly intuitive, creative and smart in her sense of emotional branding, connecting with the customer in a more meaningful way. I’ve had the honor to work with Peggy on my Pure Plant brands and I look forward to our collaborations, as well as the entire creative process. Peggy keeps it moving and delivers exactly what she says she will.
Tina Rocca, Pure Plant Spa Founder

 

 

02

PURE PLANT HOME

A HANDMADE COCONUT WAX CANDLE COLLECTION FOR EVERYDAY CONSCIOUS LIVING  

 
 

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BRANDING

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I love a good branding challenge, especially with sub-brands. Much like piecing a puzzle together, each brand extension must possess its own unique DNA while echoing the qualities of the parent brand. What excites me is conceptualizing the entire brand design from the ground up. It’s about looking at the bigger picture—visualizing the potential of a brand, big or small, and taking it as far as we possibly can.
Peggy Wong

Sister company to Pure Plant Spa, a plant-derived brand of bath and beauty products, Pure Plant Home’s candles are just as luxurious as its counterpart. Known for their extraordinary blends of real essential oils, there are no petrochemicals nor synthetic fragrances in any of their hand-poured coconut wax candles.

With a focus on extending the Pure Plant brand, the concept for Pure Plant Home aims to align the company’s existing and future business segments. Using its unique aroma blends as inspiration, the branding and packaging designs strike a unique balance between nature and its inherent and authentic journey from soil to candle.


DESIGN SERVICES

Brand Identity
Logo
Packaging
Website
Stationery System
Print Collateral
Signage

PHOTO SERVICES

Brand Photography
Art Direction
Prop Styling

☛  hangtag illustrations by Tom Davidson

 

 

03

NANCY NEWBERG JEWELRY

A FINE JEWELRY COLLECTION THAT ELEVATES THE MODERN WARDROBE

 
 

Nancy Newberg has always loved design and detail. Inspired by travel and the runway, her jewelry collection is favored by celebrity stylists and magazine editors.

Taking Nancy’s cue on using strong architectural shapes and surface textures, the overall branding design depicts a strong sense of style — modern with an edge (plus a dose of classic undertones).


DESIGN SERVICES

Brand Identity
Logo
Website
Stationery System
Print Collateral
Lookbook

PHOTO SERVICES

Brand Photography
Art Direction
Product Curation

Over the past few years, Peggy and I have developed a close working relationship. She understands my company’s aesthetic and has helped my brand evolve over time. I trust her with everything from design to art direction to photography. It’s unusual to find someone with so much talent.
Nancy Newberg